Allegro Account Audit
Our Allegro account audit is more than just statistics. It’s a comprehensive diagnosis that shows where you’re losing money and where untapped potential lies. We examine every aspect of your sales, from listing optimization to advertising campaign profitability.
However, we won’t leave you with just data. You’ll receive a clear PDF report with a list of specific recommendations and a dedicated consultation session with an expert, which will help you transform this knowledge into real sales growth.
What does our Allegro account audit include?
Our audit is a path to higher profitability. You’ll stop wasting money on activities that hinder your growth and focus on what really increases your profit. As part of our analysis, we’ll check:
Listing Quality and SEO
We analyze your listings for elements that affect their visibility and search result rankings. We check titles, parameter accuracy, and gallery quality. We verify whether you’re effectively using multi-variant listings and how you’re handling Allegro’s productization.
Profitability and Pricing Strategy
We examine your pricing strategy. We analyze the full cost structure, Allegro commission, and competitor prices, to identify products with the highest and lowest margins and find the “sweet spot” for your profitability.
Allegro Ads advertising campaigns
We examine the structure and effectiveness of your Allegro Ads campaigns. We evaluate profitability based on metrics such as ACoS and ROAS, keyword selection, and use of advertising formats. We also check how you support sales with promotions such as Coins and Coupons.
Competition and Market Analysis
We examine your competitors’ activities. We check which phrases drive their traffic and what strategies they use. We find their weak points to show you where you can gain a real advantage over them.
Account Health and Customer Service
We check key indicators in the “My Sales Quality” panel. We analyze your reputation, response time to Discussions, and customer reviews. We assess whether your service processes protect you from ranking drops.
Logistics
We evaluate the optimization of your logistics processes. We check the configuration of Allegro Smart! and analyze whether implementing One Fulfillment by Allegro or expansion to foreign markets would be profitable for you.
When should you get a professional Allegro account audit?
An audit is the ideal solution if any of these questions come to mind:
If you answered yes to even one of these questions, it’s a sign that you need an objective analysis from a specialist.
How does the Allegro account audit process work?
Access
We begin the Allegro audit process by gaining access to your sales account through secure permission management service, which allows us to thoroughly analyze all aspects of your sales.
Full access to the “My Sales Quality” panel, Allegro Ads campaign structure, and listing settings allows us to precisely diagnose areas requiring optimization.
Analysis
The scope of our analysis depends on the chosen package. You can start with a precise audit of your most important listings to improve their visibility and sales. For more demanding clients, we’ve prepared a full strategic audit that thoroughly analyzes every aspect of your sales – from account health to foreign market expansion strategy.
Regardless of the chosen option, our goal is to precisely identify what’s holding back your growth and where untapped potential lies. We’ll determine key directions for change that will become the foundation of your new sales strategy on Poland’s most popular sales platform.
Detailed Report
After completing the analysis, you’ll receive a detailed report from us. It contains a concrete action plan for your account, not general advice. The plan includes a prioritized task list and analysis of key areas: pricing strategy, listing optimization, advertising effectiveness, and competitor activities.
Meeting
We conclude with an online meeting. During this session, we discuss the report’s findings, answer all your questions, and advise you on how to implement the proposed changes step by step. This ensures that you fully understand our recommendations and can effectively apply them to really increase your sales on Allegro.
What do we do in our Allegro audit?
Tactical
Audit
Who is it for?
For sellers who expect quick, focused analysis of their most important products. The goal is to immediately improve their visibility and conversion.
What do we check?
- SEO and Keyword Optimization
- Conversion and content analysis (descriptions, gallery, Product Catalog)
- Pricing strategy and productization position analysis
- Assortment potential utilization (variants, sets)
- Allegro Ads profitability audit for examined listings
- Promotion effectiveness, such as Coins, Coupons, highlights
- Scope: Analysis of up to 10 key listings on 1 selected market (e.g., allegro.pl)
Total Cost:
The audit price depends on the number of accounts and listings included in the analysis and the agreed detailed scope of work.
Strategic
360° Audit
Who is it for?
For knowledgeable sellers who want to optimize not just individual listings, but their entire sales strategy, profitability, and operational processes on Allegro.
What do we check?
- Everything included in the Tactical package, PLUS:
- In-depth analysis of the entire product portfolio and its potential
- Account health and configuration audit and compliance with Allegro rules and regulations
- Brand building strategy (Seller Shop, use of product series and offer tags)
- Analysis of main competitors' strategies in your niche
- Logistics and customer service audit (market potential analysis and key requirements)
- Expansion strategy for Allegro CZ/SK
- Scope: Full strategic analysis of account, operational processes, and up to 5 key competitors.
Total Cost:
The audit price depends on the number of accounts and listings included in the analysis and the agreed detailed scope of work.
Why should you conduct an
Allegro listing audit with Raise Your Sales?
A whole team, not one employee
When conducting the audit, we leverage the knowledge and years of experience of our entire team. As part of the service, we provide key competencies in: Allegro sales strategy, Ads campaign optimization, SEO, and content and graphics creation.
Consultation with an Expert
You discuss the audit directly with its author, without intermediaries. This is a specialist who has thoroughly examined your account, so you are guaranteed specific and substantive answers to all your questions.
Profit, not just revenue
Our agency stands out for our focus on profitability. During the audit, we don’t focus on empty revenue indicators, but on your real profit. Our analysis will show you the path to building a profitable, not just large, business on Allegro.
Concrete Action Plan
Our audit doesn’t end with theory. You receive a detailed PDF report from us, which is a ready-to-implement instruction. Step by step, we show you what and how to improve – from SEO and advertising to pricing strategy – so that your sales truly start to grow.
Sales without
pitfalls
Allegro’s regulations and relevance algorithm are constantly changing. Our audit guarantees that your account will be reviewed by experts who stay current with changes. We analyze the “My Sales Quality” panel and listing compliance. We’ll identify risks and provide an action plan to avoid mistakes and protect your business from suspension.
You get your time back
One mistake in an Allegro Ads campaign can cost more than the entire audit. One wrong strategic decision means months of lost profit opportunities. Our audit is your insurance policy – you invest in knowledge and peace of mind to avoid much more expensive mistakes.
See the success stories of our clients:
What do clients think about our agency?
Customers who have trusted us:
What is an Allegro account audit and what will I really gain?
Our audit is a thorough examination of your Allegro sales. We check why your listings aren’t visible (relevance), how effectively you compete in productization, and whether your Allegro Ads campaigns are burning through budget.
You gain a concrete recovery plan. Instead of general advice, you get a prioritized task list. It’s an instruction manual showing what to change to increase sales and improve profitability.
How long will I wait for the Allegro audit report?
Usually, the entire process – from account analysis to final report and meeting with us – takes from several days to two weeks. The final time depends on the number of listings and complexity of your account.
After receiving the Allegro account audit, do I have to implement all changes myself?
No, you have complete freedom of choice. After the audit, you receive a detailed report from us with a list of specific recommendations. You can:
Implement the changes yourself or with your team, using our step-by-step instructions.
Entrust us with implementing the improvements. Many companies treat the audit as the first step towards further, ongoing cooperation.
This ensures that your investment in the audit won’t just end with a report that sits on your drive.
What results can I expect after implementing your Allegro account audit recommendations?
Our goal is to provide recommendations that translate into real results. After implementing our plan, you can expect:
Increased sales through better visibility and higher listing conversion.
Improved profitability through optimization of Allegro Ads campaigns and pricing strategy.
Improved metrics in the “My Sales Quality” panel.
Clear development strategy and concrete action plan for the coming months.
Who is the Allegro account audit for?
Our audit is aimed at manufacturers, private label owners, and distributors who are already actively selling on Allegro.
Specifically, it is a solution for companies that:
They want to increase sales and improve Allegro Ads profitability, but aren’t sure which account elements and listings need to be optimized to achieve these goals.
They know there are problems or untapped potential in their account, but lack the internal resources, specialized knowledge, or time to independently find the source of the problem and implement effective changes.
What if it turns out that everything is fine with my account? Will the audit still be useful?
From our experience, “good enough” is the enemy of “excellent”. Even on well-managed accounts, we find areas that can be optimized – whether by reducing advertising costs or finding untapped potential in the assortment. The audit allows you to sell not just more, but more profitably.
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