Amazon PPC Agency
As an Amazon PPC agency, we take on comprehensive management of your advertising campaigns on Amazon: we research keywords, design campaign structures, continuously optimize bids and budgets, and ruthlessly eliminate ineffective actions.
Our goal is clear: every ad should bring measurable profit. We present all the effects of our work in clear, understandable reports, so you know exactly how your money is working.
What does collaboration with an Amazon PPC agency look like step by step?
Access
As an Amazon Ads Partner, we send you a request for access to your Amazon advertising account through the secure User Permissions management service. After your acceptance, we obtain the necessary permissions to manage campaigns on your behalf.
Initial analysis
We start with a thorough audit of your Seller Central account and existing campaigns, if you have any. We check the quality of your product listings (ASINs), analyze the competition and current metrics. This allows us to find areas for immediate improvement and identify untapped opportunities for growth.
Launching advertising campaigns
Based on the audit findings, we create a new, clear campaign structure. We divide your product range into logical groups and select optimal ad formats for them that will implement the planned strategy. We set initial bids and bidding strategies, then implement and launch everything in the Amazon Ads panel.
Amazon PPC Ad Optimization
From the moment the first campaigns are launched, we regularly analyze data, tracking key indicators such as Advertising Cost of Sale (ACoS) and Return on Advertising Spend (ROAS). Based on this, we make ongoing adjustments: optimizing bids, managing negative keywords to maximize sales potential. We continuously shift the budget to where it brings the highest profit.
Reporting
Every month, you receive from us a clear report in the form of a presentation that shows exactly what we did and what the results are. We also provide you with a spreadsheet of key indicators so you can see how advertising really affects your business profitability. We discuss everything during an online meeting, giving you full control over the budget.
Constant contact and consulting
At the start of our collaboration, we assign you an account manager. This is a person who thoroughly understands your business and goals, available to you via email and phone. We provide you with constant communication, allowing you to discuss results, solve problems, and receive advice on the best methods to optimize your sales on the Amazon platform on an ongoing basis.
Challenges related to Amazon PPC management
You want to start, but the multitude of formats, targeting strategies, and complexity of the Amazon Ads panel seem overwhelming to you? You lack time to learn it all and keep up with changes? Are you worried that without proper knowledge and experience, you’ll just “burn” your budget on ineffective clicks instead of really increasing sales?
Your Amazon PPC campaigns are already running, but the ACoS is worryingly high, and ROAS barely covers costs, eating into your profitability? You’re spending an increasing budget, but sales aren’t growing proportionally, and you’re getting lost in analyzing all this data and don’t know how to effectively optimize bids?
Regardless of the scenario, the solution is one: You need support from Amazon PPC specialists.
Amazon Ads Partner
Amazon Ads Verified Partner is a network of certified agencies that, thanks to their knowledge and experience, professionally manage Amazon advertising campaigns on behalf of sellers.
For you, as a client, this is confirmation and guarantee that you’re working with a trusted expert, which has been verified directly by Amazon. This means we have access to the latest training and tools, and we apply proven strategies to effectively manage your advertising budget.
Why is it worth collaborating
with Raise Your Sales Amazon PPC agency?
Profit,
not clicks
Our goal is your profitability, not empty clicks. We don’t “burn” the budget. Instead, we focus on key indicators: low Advertising Cost of Sale (ACoS) and high Return on Ad Spend (ROAS). We manage campaigns so that every dollar spent comes back to you with profit.
Complexity
under control
Keeping up
with changes
Amazon constantly changes its algorithm and introduces new ad formats. You don’t have to track this yourself. We stay up-to-date with all the news and beta programs. Thanks to this, your campaigns always use the latest and most effective available tools, giving you an advantage over those who fall behind.
Strategic product selection
Not every product is worth promoting in the same way. Instead of blindly advertising everything, we start by analyzing your product catalog. We consider their real profitability, competitiveness, and market potential. We identify products that will bring the highest return and ensure visibility for ASINs in the crucial start-up phase to build their position.
Time
savings
You don’t need to be an Amazon PPC expert to effectively sell on this platform – that’s what you have us for. Instead of spending hours analyzing reports and adjusting bids, you can delegate these tasks to specialists. We give you the confidence that your campaigns are in good hands, freeing up your resources for business development.
Transparency
and constant contact
We assign you a dedicated manager – an Amazon Ads expert who is your point of contact for discussing strategy. Instead of waiting for your questions, we act proactively, informing you about progress. Our reports are simple and readable, ensuring that you maintain full control over the budget and have confidence that your investment is being wisely managed.
What do clients think about our Amazon PPC agency?
See the success stories of our clients:
Customers who have trusted us:
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is Amazon’s internal advertising system that operates on a “pay-per-click” model. This means you don’t pay for the ad impression itself, but only when an interested customer clicks on it.
These are offers marked as “Sponsored” that you see at the very top or side of search results. It is a basic tool for promoting your products directly on the platform to reach customers ready to buy.
Why is it Worth Investing in PPC Advertising?
Amazon Ads is currently the third-largest advertising platform in the world (right after Google and Meta). When well-managed, it can bring above-average profits.
Here are the key benefits:
Very high conversion: Customers on Amazon have a significantly higher purchase intent than on other platforms (e.g., social media). Market research shows that the average conversion rate from Amazon PPC ads is often several times higher than, for example, in Google Ads.
Instant visibility: Your products can immediately appear on the first page of search results. This is crucial, especially for new offers that don’t yet have a sales history.
Support for organic sales: Every sale from a PPC ad is a signal to the algorithm that your product is popular. As a result, Amazon starts naturally (organically) positioning your offer higher in free search results.
Precise targeting: You reach people who are actively typing the names of your products into Amazon’s search engine or browsing competitors’ offers.
Full measurability: Thanks to advanced tools, you know exactly how much you’re spending and how much you’re earning. You can precisely measure key indicators (such as ACoS and ROAS), which allows for full control over budget and profitability.
What are the Amazon PPC Ad Formats?
There are three main advertising formats, each serving slightly different business purposes:
Sponsored Products: This is the most popular format. It promotes individual products in search results and on competitors’ product pages. It’s ideal for increasing sales of specific offers.
Sponsored Brands: These are banner ads, usually displayed at the top of search results, promoting your brand along with a collection of products. Clicking typically leads to your Amazon store (Brand Store), which is great for building brand awareness.
Sponsored Display: These ads allow you to reach new customers not only in search results but also on product pages, e.g., under the “Add to Cart” button, and outside of Amazon (so-called remarketing). They help “remind” customers about your offer or reach new audience groups.
What Does it Mean that your Agency is a Certified Amazon Ads Verified Partner?
The Amazon Ads Verified Partner status signifies membership in the global Partner Network – Amazon’s official directory that helps brands find and collaborate with the best, proven agencies.
This is not an automatically granted certificate. To be included, we had to go through a verification process where Amazon confirmed our competence in managing and optimizing advertising products.
What do you practically gain from this verification?
Collaborating with a partner who has passed this selection brings you real benefits:
Evidence-based confidence: This status confirms that Amazon has analyzed our history and recognized our ability to effectively support advertisers in achieving their business goals. It’s not just a promise – it’s verification based on results.
Access to advanced knowledge: As a member of the Partner Network, we have access to select marketing resources and in-depth training materials that are not publicly available. This allows us to implement new formats and strategies faster, giving an edge over the competition.
Guarantee of strategic competence: Partner verification covers not only technical campaign management but also key skills in analytics, reporting, and strategic planning. This gives you peace of mind that your activities are conducted in a thoughtful and data-driven manner.
This status, combined with our other key certifications, such as the highest European partnership level Amazon EU Agency Platinum Partner and Amazon Service Partner, builds a complete picture of our credibility as a comprehensive and trusted expert in the entire Amazon ecosystem.
How much Does Amazon PPC Advertising Cost and is there a Minimum Budget?
In the most popular formats, like Sponsored Products, Amazon advertising is billed on a PPC (Pay Per Click). basis. This means you only pay for actual clicks on your ad, not just for impressions. These costs are fully controlled through budget settings.
We always determine the recommended starting budget individually based on your account audit. We consider the competitive strength in the given market, your goals, and the number of products (ASINs) to promote.
For us to conduct an effective testing phase, gather reliable analytical data, and begin effective optimization, the minimum monthly advertising budget we work with is 1500 PLN. We need this amount to run tests and gather initial analytical data.
Do I Have to Commit to a Long-Term Contract with You?
No. We work based on a contract with a 1-month notice period. We believe it’s our work results, not the contract, that will make you want to stay with us longer.
How Long Do I Have to Wait for the Results of Amazon PPC Campaigns?
Our process always starts with a detailed audit, before spending the first dollar on advertising.
At this stage, we thoroughly analyze your account, and most importantly, the quality of listings. We check if they’re ready to receive campaign traffic and effectively convert sales.
If we find areas for improvement – we come back to you with specific feedback and recommendations. We won’t launch campaigns until the foundations are solid. We don’t want to waste your budget on ads that won’t bring results.
When your account is ready, we move on to initial advertising activities:
Testing and data collection phase (first month)
We launch the first campaign. This is a time of intensive data collection – we check which keywords and ads generate first orders and what their costs are.
Optimization and building profitability (2-3 months)
We transform collected data into profit. The ongoing optimization process begins: we eliminate unprofitable activities and shift budget to where it generates sales at the assumed cost (ACoS). Sales become stable, and profitability clearly improves.
Scaling and Dominance (Over 3 months)
When campaigns are profitable, we proceed to scale sales by implementing advanced formats. At this stage, we strive for category dominance and achieve the results you will see in our case studies (link here).
Remember that Amazon PPC is a marathon, not a sprint. The pace and scale of results are influenced by many factors, such as industry specifics, competition level, seasonality, but also advertising budget size, product listing quality, and overall price competitiveness of the offer.
Do You also Offer Graphic Design Services for Ads?
Yes, we offer comprehensive graphic services – from product infographics, through designing advanced A+ Content and Brand Story, to building Storefront (brand store). Our goal is not only to improve the aesthetics of your offers, but primarily to have a real impact on reducing advertising costs and increasing sales.
All details of our offer and sample implementations can be found here.
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