Allegro Training
Our Allegro training is a complete guide to the entire platform ecosystem. We explain in an accessible way how to professionally manage listings, build a Super Seller image, and effectively run advertising campaigns.
We do not offer dry theory, but practical application. We guarantee that after the training you will be 100% prepared for independent action. You will gain the knowledge and tools to prepare your account for real growth.


What do our Allegro training sessions look like?
We believe that skills are best acquired through action. Our Allegro training is a form of remote, individual mentoring that takes place directly on your seller account. Instead of working with fictional data, we focus on your listings, analyze your ads, and solve your current problems.
The process is based on regular online sessions (twice a week for 1-2 hours), during which we jointly optimize your sales. After each session, you receive specific tasks, which we analyze in the next session. This ensures that you have understood everything well, and you reinforce the acquired knowledge.
Throughout the training, you have constant email and phone contact with our trainer, who provides support.
We treat our training as an investment in the competencies of your entire organization, not just a single employee. Therefore, for one price, you can include key team members. This ensures that everyone understands the same processes and operates based on a single, effective strategy.
Our Allegro training
Flexibility is paramount for us. We do not offer standard, ready-made training courses. Each program, its thematic scope, and schedule are precisely tailored to your unique needs, the specifics of your company, and the current knowledge level of your team.
This means you do not have to go through a complete course from scratch. If you need support only on Allegro Ads, want to focus solely on creating effective listings, or just need a few hours of targeted consultation – we are at your disposal. Treat our offer modularly: you choose the elements we focus on and determine the duration of our cooperation.
Beginner's Package
"Start from Zero"
What will you learn?
Module 1: Account Fundamentals and Strategy
- Registration and full verification of a business account
- Configuration of after-sales policies (return, complaint, warranty conditions)
- Setting up price lists and delivery times
- Productization and linking with the Allegro Catalog
- Market and competitor analysis (basic Allegro Analytics functions)
- Introduction to integrators (BaseLinker/Apilo)
Module 2: Creating and Positioning Listings
- Research and selection of effective keywords in the Allegro Campaign Planner
- Creating SEO-compliant titles and parameters
- Introduction to the Allegro relevance algorithm
- Writing persuasive descriptions and optimizing product galleries for Allegro requirements
- Combining listings into variants (multi-variant listings)
Module 3: Logistics and First Orders
- Configuration of delivery methods and qualification for Allegro Smart!
- Order management via the Allegro panel
- Introduction to One Fulfillment by Allegro
Module 4: Advertising and Initial Promotion
- Introduction to the Allegro Ads system (Sponsored Offers)
- Structure and creation of the first, simple PPC campaign
- Basic forms of promotion (Highlight, Promo Package)
- Establishing a basic pricing strategy
Module 5: Account Management and Customer Service
- Discussion of the "My Sales Quality" panel
- Customer service standards and handling Allegro Discussions
- Legally obtaining positive reviews
- Allegro Terms and Conditions in practice - common mistakes and pitfalls that lead to account suspension
Duration:
Meetings:
- 8 meetings of 2 hours or 16 meetings of 1 hour
- Twice a week (flexible)
Total Cost:
The training price is calculated individually, depending on the number of hours and the scope of selected thematic modules.
Package for Advanced Users
"Scaling Sales on Allegro"
What will you learn?
Module 1: International Expansion – Allegro CZ and SK
- Tax Strategies - VAT-OSS vs. Local VAT Registration
- Cross-border logistics (shipping from Poland or Allegro One Fulfillment)
- Listing translation and pricing strategy for foreign markets
- Effective Allegro Ads campaigns in the Czech and Slovak markets
- Customer service and international returns logistics
Module 2: Advanced SEO and Brand Building
- Building an image and achieving Super Seller status
- Creating and optimizing your Seller Store (banners, product series, listing tags)
- Qualification for and benefits of the Brand Zone
Module 3: Scaling Advertising Campaigns (Allegro Ads)
- Audit and restructuring of existing Allegro Ads campaigns
- Advanced strategies for PPC bid optimization and budget management
- Effective use of display ads and brand awareness campaigns
- Analysis of advertising reports and ACoS (ROAS) optimization
- Creating and managing promotions (Coupons, Coins, Allegro Actions, HIT, Super Price)
Module 4: Advanced Operations and Logistics
- Strategies for dealing with difficult customers and negative reviews
- Allegro Analytics for the initiated – analysis of trends, top phrases, competitor actions, and market potential
- Profitability analysis: cost identification, real margin calculation, analysis of sales reports
- Sales forecasting and advanced inventory management
- Configuration of shipping automation and order management via integrators (BaseLinker / Apilo)
Duration:
Meetings:
- 8 meetings of 2 hours or 16 meetings of 1 hour
- Twice a week (flexible)
Total Cost:
The training price is calculated individually, depending on the number of hours and the scope of selected thematic modules.
Sample schedule for Allegro training
We adjust the schedule to the individual needs of the customer and the level of knowledge of the team or a specific person. A sample training schedule is provided below.
Part 1: Introduction to Allegro and the Basics of Selling.
- Introduction to the Allegro platform
- Allegro Account Audit
- Overview of the regulations and rules of selling on Allegro
- Creating and managing offers
- Selection of categories and keywords
- Basics of product pricing
- Creating and managing offers
- Selection and optimization of photos and product galleries
- Differentiating your offer from the competition
- SEO basics on Allegro
- Increasing the visibility of offers
- Introduction to promoting products
Part 2: Allegro ADS Training
- Managing advertising campaigns on Allegro
- Allegro ADS Training: How to Create Effective Campaigns
- Graphic and sponsored advertising
- Optimization of advertising costs
- Analysis of Allegro ADS campaign results
- Adjusting advertising strategy based on results
- Rules for highlighting offers
- Building customer relationships on Allegro
- Customer support and returns management
- Principles for building a positive seller reputation (Super Seller)
- Analysis of the competition on Allegro
- Use of analytical tools to monitor the competition
- Defensive and offensive sales strategies
Part 3: Optimization and LongTerm Strategy
- Product promotions in the form of coupons, coins, discounts, signs, etc.
- Allegro promotional campaigns, including Allegro Days, Black Friday, Cyber Monday etc.
- Liquidation of nonrotational goods
- Optimization of offers in terms of conversions
- Increase the conversion rate
- Crossselling and upselling techniques
- Further improvement of skills and individual development advice
- Longterm sales planning on Allegro
- Creating an Annual Marketing Plan
Summary of the entire training
- Q&A session we answer all your questions
Closing the training and offering suggestions for further cooperation
Who is the Allegro training for?
Brand owners, manufacturers, and distributors, who are planning a strategic entry into Allegro and want to avoid common mistakes made at the start.
Owners of small and medium-sized businesses, who need in-depth knowledge of Allegro’s mechanisms to effectively manage their sales strategy and profitability.
Experienced sellers, who want to overcome stagnation, increase profits, learn new promotion methods, and fully leverage the potential of their listings.
E-commerce and marketing specialists , who want to enhance their qualifications in creating effective listings (SEO) and profitably managing Allegro Ads campaigns.
Marketing and Sales Directors, who will gain the necessary tools to effectively manage, educate, and motivate their team to achieve tangible results on Allegro.
What will you gain after completing our Allegro training?
Our processes and ready-made materials – We won’t leave you empty-handed – you will receive access to ready-made templates, checklists, and processes that we use daily to effectively manage our clients’ accounts.
Two weeks of post-training support – Training is one thing, but the real challenges begin later, which is why after completing the course for two weeks you have our full support to feel confident implementing new knowledge in practice.
Personalized certificate – You will receive a personalized certificate, which is not just a “piece of paper,” but real confirmation of your newly acquired, practical skills in selling on Allegro.
Who conducts Allegro training?

Michal Sablik
CGO & Founder
I started my adventure in the direct sales market in 2009, working as a computer hardware seller for well-known brands such as Dell, Lenovo and Samsung.
In 2016, I started working with the Green Cell brand, starting from a position in the customer service department, where I was responsible for comprehensive online ordering services. After two years, I was involved in the development of eCommerce sales on both Polish and foreign platforms. For almost 4 years, I managed the sales of GC brand products on such marketplaces as Amazon, eBay, Kaufland, Emag, cDiscount, Darty, Fnac.

Konrad Wadowski
E-commerce Sales Expert
I started my career in sales at Adidas Poland, where over almost 10 years of work I went through a long path from a salesperson, a technology and sales trainer, and responsible for complaint documentation, to the deputy store manager.
Wanting to further develop, I started cooperation with Mikesport, owner of the Kaymaq and Deko brands. I gained my first experience on Allegro, Amazon and eBay platforms.
The next big step was my decision to move to Green Cell, where I spent almost 3 years. It allowed me to consolidate my knowledge on the marketplaces I knew, but also to get to know new ones like eMag, cDiscount, Rakuten and FNAC.

Magdalena Juraszek
E-commerce Team Leader
Having worked in the business since 2016, I am passionate about e-commerce and marketplace platforms. I am particularly interested in Amazon, which fascinates me with its potential and possibilities.
I believe that the appearance of offers and creating a brand image are key to success. Therefore, I always make every effort to ensure that my activities are consistent with current trends and customer expectations.
I am a person full of positive energy who values contact with people and the exchange of experiences. It is this openness and desire to establish good relationships that help me build relationships with customers. Apart from work, I love traveling, which allows me to expand my horizons and look for new inspirations.

Damian Ulko
Head of E-commerce
A passionate enthusiast of the marketplace world, associated with e-commerce for many years.
By observing the development of technology and changing consumer preferences, I try to stay up to date with the latest trends and innovations in the industry.
I love using various e-commerce platforms as a consumer, as well as exploring their functionalities and processes as a professional on a daily basis.
I specialize in the rapidly growing Allegro and eMag platforms, which are examples of extremely successful and popular online marketplaces.
I am a computer scientist by education, and privately I am also interested in programming, football, traveling and economics.
See the success stories of our clients:
Why should you participate in Allegro training
conducted by Raise Your Sales?

Practice,
not theory
Our Allegro training sessions are led by experts who daily manage accounts and campaigns on this platform. You receive only proven strategies from us, based on real experience and hundreds of tests. We focus on solutions that actually work on Allegro and generate profits.

Profit,
not revenue
What sets us apart is our focus on profitability. On Allegro, it’s easy to generate high revenue while losing margin. We don’t show tricks to boost sales statistics at the expense of profit. We teach how to build a profitable and stable business. You will learn strategies that will allow you to manage sales with real profit in mind.

Sales without
pitfalls
On Allegro, it’s not enough to just sell – you need to know how to do it safely. We teach how to operate in compliance with the terms and conditions and the relevance algorithm to avoid errors. We also discuss legal requirements crucial for expansion. We protect your “My Sales Quality” panel and safeguard your business from suspension.

Knowledge you can
implement immediately
You finish the training with a concrete action plan. We provide you with skills and ready-made processes that you can implement on your Allegro account the very next day. Our goal is for your sales to start growing significantly immediately after the training.

Flexible
approach
Before each training, we analyze your industry, products, and competition on Allegro. The program is 100% tailored to your real needs. Instead of general platform knowledge, you receive specific strategies and solutions from us that will work for your business.

Reclaim
your time
Months of independent trial and error or a single day of a poorly configured advertising campaign can cost more than this entire training. By investing in our knowledge, you are buying a proven shortcut and peace of mind, avoiding mistakes that cost real money.
What do clients think about our agency?
A business-effective company with extensive experience and a positive attitude. I recommend it.
Sales Director at Meester Group.
We wholeheartedly recommend RYS. Great account management on: Amazon and eBay. The team has deep and reliable knowledge and uses effective tools that have significantly helped us develop our business. Most importantly, the team is always ready to help, even with issues that go beyond their standard services. Their extensive experience in the business is evident in every aspect of cooperation. We definitely recommend!
CEO at Najder
Full professionalism from the first day of cooperation, and consequently, the effects of cooperation can be observed very quickly. Working with Ms. Zosia is a pure pleasure. I recommend her with a clear conscience 🙂
CEO at Bio EKOS
Very good contact, perfect cooperation from the very beginning. The effects of the company's work were visible almost immediately. I recommend it with a clear conscience!
CEO at Parkiety Kurdziel
A very reliable and professional company. The goals set are 100% achieved as intended. Sales bars are increasing month by month. DEFINITELY RECOMMEND. Ms Zofia, Mr Wojciech - thank you!
Marketing Director at Lakma
Cooperation with the company is developing in a very good direction. Contact, knowledge and reliability - at a high level. The guys know their stuff. We count on a long-term relationship and continuous development. For those who are undecided, a definite YES, it's worth it 🙂
CEO at FamilyMeble
A very good and reliable company. They know their stuff and it is really worth using their services. Adding products, advertising, everything is so professional that you can't do it yourself.
CEO at Zatechs
We started our cooperation with Amazon, but over time we expanded it to eBay, Kaufland and Allegro. Everything is fast, precise and professional. Very good contact; they always answer my questions and help if needed. I sincerely recommend working with Raise Your Sales.
CEO at MillionMebli
Customers who have trusted us:























How does your Allegro training differ from free guides and online courses?
Our training is a workshop, not a lecture. Instead of watching generic tutorials and working with fictional data, we immediately focus directly on your Allegro seller account. We don’t waste time on theory you can find online – we focus on your real problems and products. You also have our support throughout. As a result, you save time, and the acquired knowledge immediately translates into real sales results.
What does Allegro training look like step by step?
- Free consultation and goal setting: We start with a conversation to understand your business, goals, and establish an individual action plan.
- Practical online workshops: We meet online and log directly into your Allegro account. Together, we optimize listings, set up ads, and analyze the competition.
- Implementation tasks: After each session, you receive specific tasks for implementation to immediately reinforce the acquired knowledge.
- Constant contact and support: Between meetings, you have constant contact with us. If you get stuck at any point, we are at your disposal.
How much time do I realistically need to dedicate to Allegro training?
The total time depends on the scope of training you require:
Meetings with us: 2-4 hours per week (e.g., 2 meetings of 2 hours), which we schedule flexibly.
Your independent work: This is a key element. Between sessions, you will receive practical tasks from us to implement on your Allegro account. The more effort you put into practice (we recommend 4-8 hours per week), the faster you will achieve your goals.
The entire process, which will comprehensively prepare you for independent action, takes approximately 2-3 months, depending on your needs and pace of work.
Who conducts Allegro training and what practical experience do they have in selling on this platform?
Training sessions are conducted exclusively by practitioners. These are the same experts from our team who daily manage our clients’ accounts and generate real profits for them. You learn from people who optimize Allegro Ads campaigns and listings every day. They are behind the successes we showcase in our case studies.
I already sell on Allegro, but my results are not satisfactory. Is this training for me?
Certainly. Many of our clients are at the same point – they feel they have “hit a ceiling”. We start with an in-depth audit of your account: we check the quality of listings, pricing strategy, and profitability of Ads campaigns to identify the causes of stagnation.
After diagnosing the problem, we don’t leave you with general recommendations; instead, we create a corrective plan together with you. During joint online workshops, we implement it with you, while also providing you with the knowledge of how to do it independently in the future.
We already have an e-commerce team in our company. Will this Allegro training bring anything new?
Absolutely. Having a team allows you to maximize the benefits of our workshops. Several people from your e-commerce department can participate in the meetings. This not only broadens their horizons but, most importantly, unifies the entire team’s operational strategy. By investing in the development of employee competencies, you gain assurance that new, practical knowledge remains within your organization.
What guarantee do we have that our sales will increase after Allegro training?
We do not sell promises of immediate profit. Instead, we give you something better: a guarantee of knowledge and 100% independence. After the training, you will be able to professionally manage your account, create listings visible in search results, and profitably run Allegro Ads campaigns. Our goal is to give you full control over your sales. When you have solid foundations and act consistently, sales growth is a natural outcome. We have already helped dozens of companies – and we will help you too.

Do you need help with other marketplaces?
Amazon Sales
- Account Management
- Training
- Account Audit
- PPC Advertising Management
- Consultations
Emag Sales
- Account Management
- Training
- Account Audit
- PPC Advertising Management
- Consultations
Ebay Sales
- Account Management
- Training
- Account Audit
- PPC Advertising Management
- Consultations

Kaufland Sales
- Account Management
- Training
- Account Audit
- PPC Advertising Management
- Consultations
Other marketplaces
- Cdiscount
- bol.com
- OTTO
- ManoMano
- and many others...