How can we support your selling on Amazon?
Selling on Amazon requires expert knowledge and time, which companies often lack. Our main service is to take over these responsibilities – we offer comprehensive account management, from offer optimization to PPC ad management. Additionally, we support companies through audits, consultations, and training, providing the knowledge necessary for scaling business in European markets.
Our services for selling on Amazon
We provide comprehensive support for your Amazon sales. We build market entry strategies, implement offers, and manage FBA logistics and PPC campaigns. We take over daily operational tasks so that your account generates profits, allowing you to focus on product development.
We share practical, expert knowledge during training sessions for companies that want to manage their Amazon sales independently. We teach your team how to effectively optimize listings, run profitable PPC campaigns, and make decisions that genuinely increase profits in European markets.
We conduct an in-depth Amazon account audit to precisely diagnose the causes of poor performance or “burning through” the advertising budget. As a result, you receive a concrete recovery plan from us – a list of actions and recommendations whose implementation will boost your sales and profitability.
We specialize in running profitable Amazon PPC campaigns. As certified partners, we take full management of your advertising budget. Our goal is to optimize bids and keywords to maximize return on ad spend (ROAS) and ensure profitable growth.
We offer one-time consultations for sellers who are stuck or need expert support with a specific problem (e.g., account suspension, low conversion). We analyze your situation and point out the most profitable directions for developing your Amazon sales.
We create professional product photos, infographics, and A+ Content that comply with Amazon standards. Our visuals build trust, differentiate your offer, and genuinely increase conversion, which is crucial for success on this sales platform.
Selling on Amazon – What you need to know about this platform?
Amazon is currently the largest and most powerful e-commerce platform in the world. It is a global marketplace operating in over 20 markets across Europe, North America, Asia, and the Middle East. In practice, it is a ready-made ecosystem that connects millions of sellers with hundreds of millions of customers. It also offers advanced infrastructure for conducting international sales.
For sellers, it’s not just an “online store” but a complete service platform. It includes logistics (Fulfillment by Amazon), advanced advertising systems (Amazon Ads), and analytical tools. Amazon’s dominance in key markets, such as Germany and the USA, makes it a crucial channel for any company seriously considering international expansion.
Selling on Amazon - is it worth it?
The question “why Amazon” boils down to several key advantages that no other platform offers on such a scale. Here are the most important benefits that selling on Amazon provides:
Access to a huge customer base: Amazon has millions of ready-to-buy customers who already trust the platform.
The power of the Amazon Prime program: You gain access to over 300 million loyal Prime subscribers worldwide who actively seek products with fast, free delivery.
Advanced logistics (Fulfillment by Amazon – FBA): You can fully outsource logistics to Amazon, including warehousing, packaging, product shipping, and professional returns and customer service.
Focus on business development: Using FBA frees up your time, allowing you to focus on strategic business development and marketing, instead of daily order fulfillment.
Brand-building tools (Amazon Brand Registry): After registering your brand, you gain access to free tools like A+ Content, which allow you to create enriched and higher-converting offer descriptions.
Easy scaling and international expansion: Amazon is a proven ecosystem for rapid sales scaling, offering ready-made infrastructure for entering numerous foreign markets.
Of course, selling on Amazon also presents real challenges. One must consider the significant global competition and the cost structure. The platform charges sales commissions and numerous additional fees, e.g., for FBA logistics or advertising. Sellers must also operate within rigorous rules and strict requirements regarding service quality, and all operations are dependent on Amazon’s policies. Despite these challenges, our experience shows that with the right strategy and support, the potential benefits and access to the global market significantly outweigh the difficulties.
How to start selling on Amazon?
Many entrepreneurs are concerned about the complicated registration and formalities involved in entering Amazon. In reality, although the process requires precision, it can be navigated efficiently and without errors. The key is proper preparation. Below is a condensed guide to help you take your first steps:
- Prepare the necessary documents. Before you begin registration, ensure you have all the necessary information at hand. You will need: company details (Tax ID, address), a scan of your ID card or passport, proof of residence (e.g., a recent bank statement or utility bill), a corporate credit card, and a bank account number for payouts.
- Register an Amazon seller account. Go to sell.amazon.pl and start the registration process. Choose a selling plan – we immediately recommend the Professional plan (cost 39 EUR per month) to access all marketing and analytical tools. The system will guide you through 5 steps: providing company information, seller details, billing information (card), store name, and final verification.
- Complete the verification process. This is a crucial and often the most challenging step. You must attach the previously prepared scans of documents. It is absolutely crucial that all entered company registration data (especially company name and address) are 100% identical to what appears on your documents. Finally, Amazon will also ask you for video identity verification.
- Configure account settings. After successful verification, you will gain access to the Seller Central panel. The first thing you need to do is complete the key settings: configure your bank account for payouts, set up your shipping templates (costs and delivery time), and provide return addresses. This is also a mandatory step to upload VAT numbers (e.g., for VAT-OSS registration).
- List your first products. You are ready to add listings. You can do this in three ways: manually via the form in the panel, using special CSV files (templates), or automatically via an integrator (e.g., BaseLinker, Apilo). Remember to ensure high-quality listings from the very beginning – professional photos and well-written descriptions are fundamental to success.
What to sell on Amazon, to make money?
Many sellers at the start ask themselves: “what sells best on Amazon?”. However, as a company that already has its assortment, your question should be different:
“Which of my products have the greatest potential on Amazon?”
Analyzing the platform, we quickly notice that broad categories generate the most traffic, such as Home & Kitchen, Beauty & Personal Care or Electronics. In the Home Kitchen category alone, as many as 35% of all sellers offer their products.
However, entering there with your entire assortment “blindly” is a direct path to a destructive price war and “burning through” your advertising budget. The key to success is strategic product selection and finding your own niche.
Before investing in translations and logistics, you must analyze how the products you already sell in your domestic market perform on Amazon. Check what the real demand for them is, who your competition is, and what their prices are. Focusing on carefully selected products helps reduce direct competition and reach customers more effectively, ultimately increasing conversion and sales profitability.
Regardless of the category, products with the greatest sales potential are those that:
Are your own brand (Private Label). If you are a manufacturer, you have a huge advantage. Selling under your own registered brand gives you full control over the offer, protects against competitors piggybacking, and allows you to build higher margins.
Solve a specific customer problem. It’s worth analyzing negative reviews from competitors – it’s a goldmine of information about what customers are missing and what you can do better.
Offer high quality relative to price. Amazon is a marketplace where customers highly trust reviews. A product that stands out in quality will quickly gain trust and positive reviews, which drives the algorithm.
Are “FBA-friendly”. Smaller and lighter goods are significantly cheaper to store and ship (especially with the FBA model). This directly translates into a higher margin per unit sold.
How to increase sales on Amazon?
Scaling sales on Amazon is a marathon, not a sprint. It’s a process based on several key pillars. Neglecting any of these areas can lead to budget waste and loss of potential. Here are the most important elements that drive growth on Amazon:
High-quality listings
Your listing is your virtual salesperson. This process begins with finding strategic keywords and skillfully placing them in the title, bullet points, or description. Equally crucial are professional photos and infographics that attract attention and increase conversion. If you have a registered brand (Brand Registry), creating A+ Content is highly recommended – it’s a tool that builds trust and significantly supports sales.
Skilful Amazon PPC ad management
Listing a product in a competitive market is often not enough. The Amazon Ads system is one of the most effective sales accelerators, helping to build immediate visibility. Amazon ads have a dual power: they not only generate direct sales but also support organic sales. The more conversions your listing generates, the higher the algorithm positions it in natural search results. However, the key is smart budget management and continuous bid optimization (monitoring ACoS and ROAS) to effectively utilize the budget.
Winning and retaining the Buy Box
The vast majority of sales occur through the “Buy Now” box, i.e., the Buy Box. Losing the Buy Box means a drastic drop in visibility and significantly hinders running Sponsored Products ad campaigns. The algorithm determines the winner, primarily considering: competitive pricing, product availability (stock levels), and, crucially, the logistics model and your seller metrics.
Logistics Choice – The FBA Advantage
Using Fulfillment by Amazon (FBA) gives you one of the biggest competitive advantages. Amazon handles all logistics: warehousing, packaging, shipping, and returns management. In return, your listings receive the prestigious Prime badge, which customers love and trust. While selling from your own warehouse (FBM) is certainly possible, Amazon’s algorithm clearly favors FBA offers, which drastically increases your chances of winning the Buy Box.
Maintaining account health
You might have a great product and ads, but if you neglect Account Health, you risk suspension. Amazon rigorously monitors your quality. It’s important to regularly monitor key metrics that measure, among other things, your customer service (such as Order Defect Rate – ODR), policy compliance, and shipping performance. Poor metrics are not only a threat of suspension but also a real drop in search results and loss of the Buy Box.
Formalities and Taxes – Can you sell on Amazon without a company?
Amazon is a platform for professionals and requires a business entity. Unlike local portals, there is no possibility to sell as a private individual or under an unregistered business. Already at the registration stage, Amazon will ask for your full company details (Tax ID, KRS/CEIDG) and verify them. This is the first step that shows Amazon takes selling very seriously.
The second key element is taxes, especially VAT. If you plan international sales, you must understand two basic rules:
When shipping goods from Poland to customers in other EU countries, after exceeding the threshold of 10,000 EUR in total sales, you must register for the VAT-OSS procedure. This is a significant simplification that allows you to account for all European VAT in a single Polish tax office.
The situation becomes more complex if you want to use Amazon’s logistics (FBA) abroad. If you decide to store your products in a warehouse in another country (e.g., in Germany), you must immediately register for a local VAT number in that country (e.g., VAT-DE), regardless of any sales thresholds.
Correct and timely tax settlements are the absolute foundation of your Amazon sales. Errors in this area are one of the most common causes of seller account suspension and payout freezes.
How much does selling on Amazon cost?
Determining the cost of selling on Amazon is crucial for planning business profitability. These costs can be divided into several main pillars.
Selling plan fee: You have two plans to choose from. The Professional plan is a fixed subscription fee of 39 EUR per month, providing access to all tools. The Individual plan has no subscription fee, but you incur a charge of 0.99 EUR for each product sold.
Sales commissions (Referral Fees): This is the main variable cost. Amazon charges a percentage of the total sales price (including shipping). The commission rate depends on the product category and typically ranges from 8% to 15%.
Logistics costs (Fulfillment): Here, costs depend on the chosen model.
Fulfillment by Merchant (FBM): You independently cover the costs of warehousing, packaging, and shipping to the customer.
Fulfillment by Amazon (FBA): You pay Amazon for order fulfillment (packaging and shipping) and for storage (monthly fee for occupied space). You should also be aware of additional fees for long-term storage of slow-moving inventory.
Advertising costs (Amazon Ads): Although optional, in practice they are essential for building visibility. They operate mainly on a PPC (Pay-Per-Click) model, meaning you pay for each click on your ad.
Other costs: You should also include expenses for external tools (e.g., integrators like BaseLinker), returns management (especially for international sales), and potential translations or certifications.
Effective selling on Amazon is a complex process. It requires not only time but also in-depth knowledge of the platform’s rigorous rules, FBA logistics, and effective Amazon Ads management. It’s easy to make costly mistakes here that, instead of profits, lead to account suspension and frozen funds.
Before you start investing your time and money blindly, it’s worth simply talking. We invite you to free consultation.
During this call, we will not engage in high-pressure sales. We aim to understand your business, goals, and plans. Based on this, we will honestly assess whether your products have real potential in Amazon’s marketplaces and if we can genuinely assist you in your specific situation.
Don’t waste time on trial and error. Schedule a free, no-obligation consultation and let’s start building your global Amazon sales strategically!
Which companies benefit most from selling on Amazon?
Manufacturers
You have a great product, but don’t have the time or resources to handle sales. Your passion is production, not fighting algorithms.
Importers / Private Label Brands
You import products to build a strong, profitable position on marketplaces under your own brand. You’re looking for a partner to help you avoid costly mistakes in this process.
Distributors
You’re tired of the destructive price wars and minimal margins. You’re looking for ways to increase profitability and diversify sales.
Why should you entrust us with selling on Amazon?
A whole team, not one employee
Effective selling on Amazon requires expertise in many areas. That’s why our team combines all the necessary competencies. We have specialists in strategic expansion planning, experts in implementing and optimizing offers (listings), and certified analysts who will ensure the profitability of your PPC campaigns. We provide a full spectrum of expertise to effectively scale your business.
Expert, not a helpline
You call and immediately connect with the person assigned to your project. They know your products and goals, so we get straight to the point. You don’t have to wait or explain anything again.
Profit, not just revenue
Anyone can spend your budget just to boost revenue figures. We focus on profitability. Whether we manage your account or train your team, our goal is profitable and scalable sales growth. We help build a profitable business for years to come – and we have the evidence to prove it.
We diversify sales
Basing your entire business on a single channel – e.g., only Allegro – is like building a house on one leg. Just one market shock or a change in platform policy can destabilize the entire structure. We build a second, stable revenue pillar for you, which protects your business from the unforeseen.
Sales without legal and tax traps
Selling in new markets is also a labyrinth of regulations. We handle all the navigation and take care of key areas such as VAT-OSS, waste regulations (LUCID, UIN), and electronics sales (WEEE). You sell, we handle the rest.
You get your time back
Every mistake at the start means lost time and money. Every wrong recruitment means months of setback. We assume all the risk. By entrusting us with your Amazon sales, you gain peace of mind and capacity. to do what you do best: create great products and grow your business.
See the success stories of our clients:
What do clients think about our agency?
Customers who have trusted us:
Selling on Amazon: Glossary of Key Terms
A+ Content
Amazon PPC (Pay-Per-Click) is Amazon’s internal advertising system that operates on a “pay-per-click” model. This means you don’t pay for the ad impression itself, but only when an interested customer clicks on it.
These are offers marked as “Sponsored” that you see at the very top or side of search results. It is a basic tool for promoting your products directly on the platform to reach customers ready to buy.
Account Health
A panel in Seller Central monitoring your seller performance (e.g., ODR metric). Maintaining good metrics is essential to avoid account suspension.
ACoS (Advertising Cost of Sales)
The primary profitability metric for PPC ads. It indicates the percentage of ad revenue spent on its cost. A lower ACoS means better profitability.
Amazon Vine
The Amazon Ads Verified Partner status signifies membership in the global Partner Network – Amazon’s official directory that helps brands find and collaborate with the best, proven agencies.
This is not an automatically granted certificate. To be included, we had to go through a verification process where Amazon confirmed our competence in managing and optimizing advertising products.
What do you practically gain from this verification?
Collaborating with a partner who has passed this selection brings you real benefits:
Evidence-based confidence: This status confirms that Amazon has analyzed our history and recognized our ability to effectively support advertisers in achieving their business goals. It’s not just a promise – it’s verification based on results.
Access to advanced knowledge: As a member of the Partner Network, we have access to select marketing resources and in-depth training materials that are not publicly available. This allows us to implement new formats and strategies faster, giving an edge over the competition.
Guarantee of strategic competence: Partner verification covers not only technical campaign management but also key skills in analytics, reporting, and strategic planning. This gives you peace of mind that your activities are conducted in a thoughtful and data-driven manner.
This status, combined with our other key certifications, such as the highest European partnership level Amazon EU Agency Platinum Partner and Amazon Service Partner, builds a complete picture of our credibility as a comprehensive and trusted expert in the entire Amazon ecosystem.
Amazon's Choice
An algorithm-awarded designation. It is given to products that have high ratings, a good price, and are available for immediate shipping (usually Prime).
ASIN (Amazon Standard Identification Number)
A unique, 10-character code assigned by Amazon to every product in the catalog. It is an internal identifier for the listing on the platform.
Brand Registry
Our process always starts with a detailed audit, before spending the first dollar on advertising.
At this stage, we thoroughly analyze your account, and most importantly, the quality of listings. We check if they’re ready to receive campaign traffic and effectively convert sales.
If we find areas for improvement – we come back to you with specific feedback and recommendations. We won’t launch campaigns until the foundations are solid. We don’t want to waste your budget on ads that won’t bring results.
When your account is ready, we move on to initial advertising activities:
Testing and data collection phase (first month)
We launch the first campaign. This is a time of intensive data collection – we check which keywords and ads generate first orders and what their costs are.
Optimization and building profitability (2-3 months)
We transform collected data into profit. The ongoing optimization process begins: we eliminate unprofitable activities and shift budget to where it generates sales at the assumed cost (ACoS). Sales become stable, and profitability clearly improves.
Scaling and Dominance (Over 3 months)
When campaigns are profitable, we proceed to scale sales by implementing advanced formats. At this stage, we strive for category dominance and achieve the results you will see in our case studies (link here).
Remember that Amazon PPC is a marathon, not a sprint. The pace and scale of results are influenced by many factors, such as industry specifics, competition level, seasonality, but also advertising budget size, product listing quality, and overall price competitiveness of the offer.
Buy Box
The distinctive ‘Buy Box’ on the product page. Over 80% of sales occur through it, which is why winning it is crucial for sellers.
EAN (or GTIN)
A global barcode (usually 13 digits in Europe) used for product identification. Required by Amazon to create most new offers (listings).
FBA (Fulfillment by Amazon)
A logistics model where you send goods to an Amazon warehouse. The platform handles storage, packaging, shipping to the customer, and returns processing.
FBM (Fulfillment by Merchant)
A logistics model where you (the seller) are responsible for the entire process: storage, packaging, and direct shipping of orders to the customer.
ODR (Order Defect Rate)
A key metric for Account Health. It measures the percentage of orders with defects (negative feedback, claims). It must be kept below 1%.
PPC (Pay-Per-Click)
The most popular advertising billing model (Amazon Ads). You only pay when a customer clicks on your sponsored offer, not just for its display.
Prime
A subscription program for customers, guaranteeing including. fast and free delivery. FBA offers automatically receive the Prime badge, which drastically increases their sales.
Seller Central
The seller’s command center. It is an administrative panel where you manage offers, orders, advertisements, payments, and monitor account health.
SKU (Stock Keeping Unit)
Your internal, unique stock-keeping unit (SKU). You assign it yourself to easily identify and manage your products and their variants.
Vendor Central
An alternative B2B sales model (invitation-only). In this model, you sell your products wholesale directly to Amazon, which then becomes their seller.
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