You’re probably wondering how exactly it all works, what benefits you can gain as a seller and what to pay attention to in order to get off to a good start. In this text we will explain everything you need to know about Amazon’s service. You’ll get some additional information, we’ll tell you how to set up an account, what the fees and commissions are, and what to do to make selling on this popular platform a success. Keep reading and you’ll learn how to make the most of the opportunities Amazon offers!
Table of contents
Does Amazon operate in Poland?
At the outset, it is worth recalling that since March 2021 all Poles can use a dedicated version of Amazon’s website in Polish. Previously, the American company was present in our country mainly through investments in logistics centers and warehouses. They successfully operate in Lower Silesia, near Lodz, Poznan or Szczecin. This is one of the reasons why the company decided to expand into our market.
Today amazon.co.uk offers access to more than 400 million products in dozens of categories, such as electronics, computers, toys, home furnishings, kitchen products, as well as cosmetics and jewelry . If you’re wondering whether it’s worth using this platform, it’s worth knowing that Amazon is constantly developing its offerings and improving the interface to make shopping or selling as convenient as possible.
One example of this development is the strengthening of cooperation with InPost and the joint introduction of fast delivery. Thanks to the new agreement, orders placed by 6:30 pm can be delivered the very next day, including to Parcel Machines®. InPost supports delivery with modern infrastructure and the largest sorting facility in our country.
Growth of Amazon service and participation of Polish sellers
Amazon’s service in Poland is constantly developing its offerings and functionalities, making it increasingly popular. The site already has a large number of Polish and third-party sellers from other countries, who account for more than half of all transactions processed on the site. This demonstrates the growing trust in the platform and its significant role as a sales channel on the Polish Internet.
See that you can also treat selling on Amazon Poland as an introduction and preparation for expansion into foreign markets. You will learn how to work on listings, get acquainted with all sales and service processes. You can also familiarize yourself with the advertising panel and test different marketing solutions. This is a great opportunity, especially for small and medium-sized companies that want to expand their e-commerce business and reach millions of customers.
How do I create a seller account on Amazon Poland?
If you are thinking of starting to sell on the Amazon platform, the first step is to register a seller account. Once you have completed all the formalities, you will be able to manage your listings using the tools available in the seller’s panel. Amazon also provides its own logistics, the popular Fulfillment by Amazon (FBA), which makes it easy to fulfill sales, warehouse and ship products. Below we outline the basic steps to follow during this process:
Go to Amazon Seller Central – it’s a dedicated service for sellers, where you’ll manage your listings, sales and access to analytics tools.
Prepare the necessary data, such as VAT number, company registration documents and bank account information. These details are necessary to confirm your identity and conduct business on Amazon in a compliant manner.
Choose your sales plan – on Amazon Poland you have a choice of an individual or professional plan. The individual plan will work well if you are starting out and selling less than 40 products per month, while the professional plan is ideal for those who want to grow their business on a larger scale and use advanced tools.
After creating an account, you can start adding products – adding listings is not complicated, plus the connection to Amazonam has every integrator available on the market (such as BaseLinker). In the Seller Central panel you can also track orders, check statistics and manage payments.
What fees and commissions apply on Amazon Poland?
When planning to sell on the marketplace, it is worthwhile to have a good understanding of the fee structure that affects the profitability of your venture. Below we present the main costs you will encounter when using Amazon’s service:
The monthly subscription fee for a professional account – is about 165,91 PLN net and, in our opinion, is essential to start professional sales. The package gives you access to features without which the chance of development is negligible.
Sales commissions – usually account for about 10% of the transaction value, but the amount can vary depending on the category of products you sell. This is a standard fee for using Amazon as a marketplace.
Costs associated with Fulfillment by Amazon (FBA) – if you choose to use Amazon’s logistics services, the platform will take care of warehousing, packing and shipping your products. You have to pay extra for this convenience, of course. Fees depend on the size and weight of the goods.
Optional costs for ads and product promotions – if you own a brand or have the appropriate permission from the manufacturer and want to increase the visibility of your offers, you can use paid advertising campaigns. This is a good way to accelerate sales. Keep in mind that this is an additional expense that requires constant monitoring.
Amazon Poland - what can be sold?
The platform allows you to sell in many product categories, but some of them require additional approval or special requirements. The most popular product categories that you can sell without restrictions include:
Electronics and computers – includes computer accessories, smartphones, home appliances, electronics and smart home devices, among others.
Products for babies and children – such as strollers, car seats, clothes, educational toys or care accessories.
Household goods – that is, accessories for the kitchen, storage, cleaning, and home furnishings, among others.
Automotive parts and accessories – from car cosmetics to spare parts, light bulbs, oils, windshield wipers and other components.
Toys and sports products – including board games, creative toys, fitness equipment, bicycle accessories or sportswear.
You can also sell specialty products, such as dietary supplements, cosmetics, food, household chemicals or medical products. In such cases, however, you will need to register in the appropriate category and meet additional requirements, such as submitting certificates, documents proving product safety, and Amazon’s approval to launch the sale.
Why is Amazon Poland a good option for Polish sellers?
This is a really good option, and for several key reasons. As we mentioned earlier, starting to sell on Amazon from our backyard can be a springboard to international success for your e-commerce. Despite its lower popularity relative to Allegro, Amazon is a global company that is betting on long-term growth in the Polish market. It is also worth remembering that Amazon’s service is constantly investing in infrastructure development, which guarantees a solid technical and logistical base.
Advanced tools and support for vendors
On Amazon’s platform, you gain access to advanced tools that make it realistically easier for you to manage your sales. If you register your own brand, you gain access to create advanced graphic descriptions and incorporate your own store on their site. Sales statistics will allow you to analyze customer data and track market trends. The platform has a very powerful advertising module, where you can prepare campaigns tailored to your needs and the characteristics of the products you offer.
Global reach
By starting your adventure with Amazon’s marketplace by selling in Poland, in the future your products will be able to reach customers around the world, without having to set up separate accounts on local versions of the platform. Amazon makes it easy to expand overseas by offering logistics support (FBA), automatic translation of listings and the ability to sell in different currencies. It’s a convenient, scalable solution that will allow you to grow your brand globally.
How does Amazon compare to Allegro and how does it compete for customers?
We must again point out that in the Polish market Amazon’s service, despite being one of the leaders, does not yet achieve the same results as Allegro. This “orange platform” is visited by more than 20 million users per month and has an established position in e-commerce in our country. Amazon boasts visits of 6 million users per month.
Despite this, Amazon Poland is growing steadily, gaining new customers and Polish and third-party sellers from around the world. Amazon is investing in the development of the platform, adding new functionalities in accordance with the requirements of the European Union, for example. It is also steadily expanding its logistics centers in our country, which, in cooperation with Polish carriers, allows fast delivery of products.
Amazon is well aware of how important SMART from Allegro is for Polish customers. That’s why the service is betting on long-term development and building a strong ecosystem of its own service, namely Prime. The main advantages of the subscription are free and fast delivery of many products, often in as little as 1-2 business days, with no minimum order amount. Subscribers in Poland also have access to Prime Video, a streaming platform with movies, series and original productions. Amazon Prime also often includes early access to bargains and promotions, such as during events like Prime Day.
How to buy on Amazon Poland?
Shopping on Amazon is simple and intuitive – you can browse products without logging in, but you need to create an account to finalize. Once you’ve created an account on Amazon Poland, you can take advantage of the site’s many services, such as recommended deals or temporary promotions. Those interested in modern technology can check out products from Amazon itself, such as the Echo Dot smart speaker. Thanks to convenient payment methods that are accepted on Amazon’s platform, your purchases will always be fast and secure. If you are a business customer, you will easily receive a VAT invoice. Sellers also often have more attractive pricing for businesses.
Summary
Amazon Poland is a platform that gives you a wide range of opportunities for growth. Thanks to investments in modern logistics infrastructure and access to advanced sales tools, you have real support in running an online business and creating your own store . It is also access to millions of customers, not only in Poland, but also in foreign markets, which opens up a huge potential for expansion.
If you’re wondering whether it’s worth selling on Amazon, the answer is simple: yes. Amazon Poland is a robust sales channel that offers professional solutions, convenient management of sales and payments, and access to an extensive logistics network. Use this platform to grow your business and gain an edge in the competitive e-commerce market.
